Childrens clothing webshop

Childrens clothing webshop

—  interactive · illustration · identity design · logo · webdesign

Last fall we designed the logo, mascots and webshop for one of the many small danish webshops specializing in everything for children - especially fashion.
The name was chosen by the owner, Mia Frank - supposedly a mixture of the name of her two children, and therefore the boy and girl mascot was ofcourse an obvious choice.
The green color keeps the shop gender-neutral. It's still pretty for the girls and not too pink for the boys. But most important: all the mothers out there will probably find it very cute, and they're the ones who buy their children's clothes.
The font used for the logo is a modified version of Hopeless Heart by Pizzadude.
The webshop design was born as a result of an iterative proces where the original design was changed along the way based on comments from Mia's network. - it's always good to have a dialogue with your client and their users to learn how they see the design.

Logo for the webshop Casara.dk Illustration in a friendly style of two kids in a childrens room for the webshop Casara.dk. The nursery has a green wallpaper and the girl wears a pink dress and princess crown. The boy has dark blue clothes and holds a sword and a paper hat. Website design from the frontpage of the webshop Casara.dk. The Topbanner is green with a Casara logo on. Website design from a subpage of the webshop Casara.dk. The products in the webshop are childrens clothing. Website from a subpage with text from the webshop Casara.dk. Alternative frontpage illustration for the webshop Casara.dk with a sale theme. The two child mascots holds a big sale banner and there are several sale stickers hanging on the wallpaper in the background. Alternative frontpage illustration for the webshop Casara.dk with a Christmas theme. The two child mascots wears christmas outfits. It is snowing and the girl holds a banner with the We wish everyone a Merry Christmas. The kids are building a snowman.