Ultra Short Animated Movies for Facebook

—  animate · digital marketing · animation · some

Short and precise advertising animates produced for the nutrintional supplement brand Lactocare. Lactocare offers a wide variety of products with different qualities which is visualised in a fun and low-key tone of voice in the animations.
Colors and the graphic style are aligned with the design of the Lactocare product packaging in such a way that each product holds its own background color in the animation. The fresh tone of voice is underlined by fun sound effects and cosy music.
The illustration style was kept in the same cosy, but yet informative tone, as the original animate we produced for Actavis about the nutritional supplements in The Vital Circle - where the woman explains and digests the products while the white icons and drawings acts as both humoristic float breakers and accomodating infographics.
The movies are realtively short (15-20 sec.) and produced in 1:1 aspect ratio which works perfect across social media platforms such as Twitter, Facebook og Instagram.



Lactocare Baby nutritional supplements illustration for animated explainer video with mother holding a baby in her arms. Lactocare Digestive Comfort nutritional supplements illustration for animated explainer video with happy woman raising her arms. On her belly there is an illustration of her intestines. Lactocare Kids nutritional supplements illustration for animated explainer video with boy and a pineapple shaped mascot. Lactocare Advanced nutritional supplements illustration for animated explainer video with happy woman looking at an illustration of the number 20 with an icon of lactic acid bacteria. Lactocare Baby nutritional supplements illustration for animated explainer video with mother holding her sleeping baby. Next to her is a huge pipette with a drop and a vitamin D icon and a lactic acid bacteria icon. Lactocare Advanced nutritional supplements illustration for animated explainer video with a very happy woman raising her arms. On her belly there is a happy smiley.