Identity and Logo for Cake Accessory Webshop
We helped the 'junior CEO' from the webshop 'K for Kage' with the general design for their identity and transferred the look and fool to their website and packaging.
The entire identity is based on the characteristic turquoise stripes, the 'cake-brown' logo and the happy drawings of the Junior CEO Sara and her Mother Mia - of course topped with lots of pink and a little bright yellow details.
The packaging designs was a box for cake accessories and design of labels for the companys own cake-topping product line.
We also recently designed and illustrated th eicons for the 45 product categories on their new website. The icons are colored with the main colors of the identity and has very present outline for easy interpretation.
The most recent project for 'K for Kage' was sketches and graphic layout of boards for Sara's pitch to the investors on the national Danish TV-show 'Løvens Hule' (The Lions Den - a TV-show about start-ups seeking funding for their business plans at a board of professional investors).