Animated explainer video about vitamin supplements

—  animate · animation · corporate · vitamins · video · viral · explainer video · nutrition

Advertisement about nutrition supplements made for the company Actavis for use on the internet and infostands at pharmacies. The video uses a humoristic tone of voice about 4 important nutritional supplements og their importance for our health.
The video is about The Vital Circle which is based on the 4 nutritional supllements: Lactic acid bacteria, Omega 3, Calcium and Vitamins. The video describes subjects such as balanced nutrition, body balance and a healthy digestion - and also takes us by the new nutritional pyramid and the colon.
The video was a part a bigger campaign with website and off- and online adverts. The video was produced for Actavis via the communication agency Primetime.
Watch the Lactocare movie produced for Actavis:
Explainer video about lactic acid bacteria for your kid

Screenshot from the video The Vital Circle. To the left in front of The Vital Circle there is a woman. She is looking at illustrations placed on the background to the right. The background is green and the illustrations are in a simple white line and is a nutrition pyramid. Screenshot of the title screen from the video The Vital Circle. The background is green with a lot of different food. The food is a bit in the background which adds focus to the headline: The Vital Circle - which is placed on top of the food in the middel of the screen. Screenshot of the end screen from the video The Vital Circle. A woman stands is in front of The Vital Circle and her left hand forms a V which she h0lds in front of the V in the title: The Vital Circle. At the bottom the tagline of the campaign is placed: Tilskud til hverdagen.