Anti Truancy Campaign
In the fall of 2010 we delivered illustrations and ideas for a campaign designed to bring awareness to the problem of abscent students at EUC Nord.
We made the project for the bureau FormAgenda. We delivered both concept, logo and illustrations and in cooperation with FormAgenda the last details was put in place.
The title translates to 'Teachers against abscense' - the danish meaning is more 'cheeky' than the english! The pay-off translates to: 'We miss you (and we will do anything to make you stay)'. We figured that the cheekiness and slightly provocative tone was just right for the young targetgroup!
With the help of badges with the campaign title the 'real' teachers of EUC Nord started a natural dialogue about abscense and truancy in the classroom.