Affecto Animate About How To Be Business Intelligent

—  animate · business intelligence · viral animation · visual storytelling · explainer video

A 2 minute branding movie produced for the scandinavian IT company Affecto which provide services that help businesses collect and report data in a more efficient and sytematic way.
The film is a general introduction to Affectos services. It explains the basics of business intelligence and why it is a good idea to focus on a more efficient collection of data.
The story is about three characters from a typical Affecto customer: The Executive, The Business Intelligence Manager og The IT Manager and the quarrels they go through while collecting data and reporting. The story turns around when our mascot Mr. Affecto comes in the door and saves the day with his expertise in Business Intelligence.

More references at: WhatWeDo Vimeo Channel

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