This fall we designed a make over for TraceWorks' sales website and their powerpoint sales presentations. TraceWorks is the developer of the online advertising management and analytics tool called Headlight.
WhatWeDo Delivered • Web Design • Layout • Illustration
The website and powerpoints had to be based on the identity designed by the danish design studio 1508. Traceworks wishes for the new website design was a brighter look than the old site and the website had to match the design of the Headlight application. To match the design of the Headlight application we used more black on the new website design than in the original identity. The teasers on the website frontpage have an emphasized quote and an illustration to hold the visitors attention. For the powerpoints we designed a series of nice icons and 'straightened up' the old powerpoint slides. To make them more visually legible.