Last month we launched the website of 'on purpose' - the design collective which we are currently a part of. In conjunction with the promotion of the homepage we have made a campaign to draw attention to the name of the collective.
The idea of the campaign was to make some noise in a fun way but at the same tell the story about which values our work is based on.
The result was a series of business cards or trading cards with some punchy 'on purpose' statements on old cheeky advertising photographies.
We realised that the 'on purpose' name was best in a whole series of statements. We picked the 9 best cards - and there are more to come!
Don't forget to swing by the website with examples of our own and the rest of the collectives work: http://www.onpurpose.dk